About the Author

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Ning Hou is an associate professor at the department of Management and Entrepreneurship at St. Cloud State University. Her research interests include personalized targeting on social media, personal data value worth, and decision-making biases. Ning's favorite class to teach is Organizational Behavior, where she collaborated with all the students to turn ideas into books, cases, and research projects. James Tan is a Professor of Management at St. Cloud State University. He has published research in journals such as the Journal of Management and the Journal of Applied Psychology. His research interests focus on the impact of individual difference variables on various organizational outcomes. Gustavo Valdez Paez is an Entrepeneur with extensive experience in the hospitality industry, multimodal logistics and multimedia production. His research interests include Cross-Cultural Communication and Supply Chain Automation through AI. His hobbies are DJing and producing Hip-Hop music using hardware samplers, collecting headphones and painting.