Description

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Graphis Branding 7 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: Q&A with Pentagram, WAX, People design, Cue, Firewood, The General Design Co., Studio International, and Alt Group. All that, plus hundreds of images from the year's Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding - designers, businesses, students and fans alike.

About the Author

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B. Martin Pedersen, Publisher, Design and Editorial Director of Graphis, has won numerous awards in his past from the AIGA, ADC, TDC, and the SPD, who honored him with the first Herb Lubalin Award for excellence in editorial design. He also won the Columbia University National Magazine Award for the best designed magazine of the year. He has been inducted into the Art Directors Club Hall of Fame, received the AIGA Gold Medal for a lifetime achievement in Design, and is a member of Alliance Graphique International (AGI) and the New York Yacht Club.